Advertising Generates As Much “Dissatisfaction” As It Does Desire For “Satisfaction”

Why Do We Have A Culture Of Discontent?

Why do we always want “more”, and “more”, and “better”, “bigger”, “faster”, “smarter”, and on, and on, and on? What Does A Culture Of Instant Gratification Do To The Human Mind?

Might it have something to do with what we’re feeding ourselves? In the media, commercials and such? Advertisers are constantly clamoring about getting “more”, … having “more”, getting “better”, having “better”. The problem with this is that when we create the concepts of “more” and “better”, we’re also creating the concepts of “less” and “worse” as the two cannot exist without each other as is a major property of thought and conceptuality.

As the seeds of lust and desire are sown, so too are the seeds of disgust and discontent. There is a rush of desire for “more” accompanied by the jolt of fear that is then felt due to the reverberations of the creations of the implied, or inverse desire present in thought forms like: “I have less…”, or “I am lacking in some way…”.

Anyone cultivating eyes which can “look” and therefore “see” should also then be able to see that this is the foundation for feelings of discontent and dissatisfaction that pervade our culture, society, and then ultimately…, our being.

And there you go…, we’re creating the same problem over, and over, and over, again.